Greece is in the top 10 European destinations considered by potential travelers from the most important markets of the country. Greece’s best position is 2nd in the Italian market, while it is 3rd in the markets of the United Kingdom, Germany and France and 5th in Austria. This emerges from a survey on “Trends and preferences for international travel in Greek markets in Europe and the US” conducted by Censuswide on behalf of the Institute of the Hellenic Tourism Business Association (INSETE).
Key cost factor
The product “sun and sea” is the most popular in most markets, followed by “city tourism”. Also, the cost of travel has returned as a very key factor influencing travel, along with the factors directly related to the pandemic. Trips of 3 to 7 nights are the most common choice, while Germany, France and the Netherlands have the relatively highest frequency of trips of more than 10 nights.
The Germans, the French, the Italians, the Austrians, the Swiss and the Dutch mainly prefer the summer months of 2022, while the British and the Americans have priority in the coming months until March. Despite the general preference for trips of 3 to 7 nights, Germany, France and the Netherlands show the relatively higher frequency (31%, 32%, 30%) for trips of more than 10 nights. The predominant accommodation option is 4 or 5 star hotels, with the exception of the United Kingdom and the USA, where the first choice is for lower categories.
In addition, “sun and sea” holidays are not monothematic, but, on the contrary, travelers seek with great frequency, which in some cases exceeds 50% – a variety of activities, ranging from city visits and cultural activities to excursions and concerts or Theatrical Performance. When it comes to city tourism, the British, French and Americans plan to travel to the city in the next six months to February, while the majority of Germans, Italians, Austrians, Swiss and Dutch have priority period from March onwards.
It is worth noting that city breaks travelers often seek out a wide variety of activities in the city (eg walking, dining, shopping) or outside it (eg excursions, sports activities). Where appropriate, this desire exceeds 50%, while for all markets and all activities the percentage of those wishing to participate in an activity exceeds 10%. That is, a successful city break destination must satisfy a wide range of options.
The survey was conducted on a sample of over 7,100 people in 8 of the most important markets of inbound tourism in Greece (Germany, United Kingdom, France, Italy, Austria, Switzerland, the Netherlands and the USA) and focuses on truly potential travelers to the country.
Source: kathimerini.gr
